The Art of Event Management
Event Management is an exciting and growing industry, as well as a unique career opportunity for everyone with a passion for the planning and organizing of events. Most people do not have the time or expertise to plan events themselves hence the need for event managers. An event manager is in charge of planning, organizing, and executing all types and sizes of events, such as concerts, conventions, parties, weddings, festivals, conferences, ceremonies, formal parties, or other gatherings. The event manager is also in charge of developing a theme or motif for the event, arranging for speakers and alternate speakers, coordinating location support (such as electricity and other utilities), arranging decor, tables, chairs, tents, event support and security, catering, fire, portable toilets, parking, signage, emergency plans and clean-up.
Generally speaking, special events occur for the following purposes amongst others:
· Celebrations: fairs, parades, weddings, reunions, birthdays, anniversaries
· Education: conferences, meetings, graduations
· Promotions: product launches, political rallies, fashion shows
· Commemorations: memorials, civic events
As an event manager, you meet with clients to assess their needs and determine the purpose of the event. After setting an objective, you will meet with organizers, vendors, and other event specialists to develop an agenda. Financial management is also an important component of this career; an event manager must work within budgetary constraints set by the client. You will hire and supervise staff, reserve a location, arrange catering services, and set up other accommodations for the event. You may monitor the event while it's taking place and resolve issues on site as they arise. An event manager is also responsible for ensuring compliance with all health and safety regulations. Event managing is a hands-on position, and you may do some physical labour when deemed necessary
Your job would normally include:
· discussing what the client wants, coming up with original ideas for events, agreeing budgets and timescales with the client
· researching venues, contacts and suppliers, negotiating prices with suppliers and contractors
· booking venues, entertainment, equipment and supplies
· hiring and supervising contractors such as caterers and security
· publicizing the event and sending invitations to attendees
· supervising to make sure that everything runs smoothly on the day
· ensuring that health, safety and insurance regulations are followed
An event manager is an essential element of a well-planned affair. With a wealth of experience in negotiating contracts with caterers, florists, photographers, and other suppliers, the event manager saves the client valuable time and money.
Required Skills and Qualities for an Event Manager
· excellent organization skills, ability to multitask and a high level of attention to detail
· superb written and oral communication and 'people' skills
· customer oriented with a creative approach to problem-solving
· the ability to work under pressure and meet tight deadlines
· good negotiation, sales, marketing skills, administration and IT skills
Most event planners have a bachelor's degree in an applicable field, like marketing or hospitality management. In addition to education, relevant experience is essential. You might choose to supplement experience by earning a certificate in event management.
Richard Patrick O.